MirrorBox wins “Best of Best” at the German Brand Awards
Celebrating the power of sound to calm, inspire, and connect!
At Vivid Sydney 2024, Sennheiser created an unforgettable experience with the MirrorBox. A mirrored room where thousands stepped in, put on MOMENTUM 4 headphones, and felt sound in a new way.
The goal? To show that sound isn’t just something you hear, it’s something you feel. Combining carefully crafted audio, lights, and floor vibrations that responded in real time, MirrorBox guided people from mental clutter to calm. Many walked out with goosebumps & big smiles.
Now, one year later, MirrorBox has been awarded the “Best of Best” prize at the 2025 German Brand Awards, named Brand Experience of the Year for Excellence in Brand Strategy and Creation.
The jury praised it as a multi-sensory journey demonstrating the healing power of sound, and an outstanding example of how brand values can come to life.
For us, this is what true sound is about: creating an emotional connection, discovering each note, and then feeling of goosebumps.
